Visibility + Engagement for Small & Mid-Size Businesses
I help business owners develop a marketing communications strategy and write their online content.
Twenty years ago I began my career working in the direct marketing division of Canada’s largest ad agency. My clients were in tourism, tech, and telecoms – and I was passionate about getting the right message out to their clients and prospects.
Through my long journey in Marketing and Communications, I developed a love for writing and creating web-based content.
Now I help my clients increase their visibility and drive engagement by giving their audience what they need and want at every stage of the customer journey.
My Services
Power Hour Strategy Session
A Power Hour consultation is a chance for you to discuss your current marketing challenges and brainstorm new opportunities. Together we’ll review where you’re at, where you want to be, and which strategies you should prioritise to reach your goals. We’ll focus on the ones that will give you an immediate return on your time (and energy) investment.
Or your Power Hour can be training-based, so you can learn how to DIY your marketing. If you want to learn content marketing or how to use social media for your business, this is a great way.
Power Hours are available days or evenings and held remotely over Zoom. You’ll be sent an easy questionnaire before the session, then our call will be 60 minutes. You’ll receive detailed notes and actionable next steps, plus a recording of our session.
Investment: from £99
Copywriting & Content Creation
Is your website clearly communicating what you do, who you do it for, and why someone should work with you? Are your blog posts written in a way that builds a relationship with your reader? Is your social media content attracting the right audience and encouraging action?
Nothing helps to build trust with your audience more than consistently delivering quality content. But for many business owners, this takes time and energy away from what you’re best at.
I offer copywriting and content creation based on output, not time. It can be project based such as a one-time website copy refresh or lead magnet creation, or ongoing like my social media management offer.
Investment: from £200 per month
Freelance Marketing & Communications
If you don’t have the need or budget to hire an in-house marketing manager, and agency rates don’t appeal, then let’s talk about whether or not it might work to have me act as your freelance marketing communications manager.
Having designed and managed projects spanning the marketing toolkit, I can help if you need direction on how to get started. If you’re feeling stuck, then fresh eyes on your marketing might be what you need.
But I’m not a miracle worker. Many strategies will require an advertising spend alongside the work I do to increase your visibility organically. I have trusted suppliers I work with for paid digital advertising such as PPC and SEO, or I can oversee your existing vendors for you.
Investment: from £500 per month
Email Marketing
96% of people will not purchase from you the first time they visit your website. So are you capturing their email address to draw them back to you again?
Email marketing is an efficient driver of traffic and converts almost 40% higher than social. But more importantly it offers the chance to build deeper relationships and turn prospects into customers, and one-time buyers into raving fans. ⠀
If you’re just starting out, I can take care of the tools and technology you need with my email starter offer. If you have a list but need help growing it or consistently communicating, I can build your strategy as a one-off project or I can manage it with my email marketing offer.
Investment: from £150