Apr 15, 2016 | Content Marketing, Websites
Having started my career in a direct marketing agency, I loved the immediate gratification that we were able to offer clients. We would define our goals, plan how to get the right message to the right person at the right time, test which offer would generate the best...
Mar 31, 2016 | Content Marketing
One of the most frequent mistakes I see businesses encountering is that they’re not blogging enough. They have a blog and understand how it could be valuable to their marketing, but they don’t publish posts on a regular basis and when they do post there’s no order to...
Mar 25, 2016 | Content Marketing, Leadership
If you want to have an effective content marketing strategy, please don’t think that all you need is someone to churn out blog posts. Generating traffic and sales through effective content marketing requires more. Content marketing is about building content that...
Mar 24, 2016 | Leadership
Having worked for many years in agencies, I know firsthand the benefits of hiring an agency over a freelancer. As a client you’re going to know exactly when your agency is open and who to call when you need help. You’ve probably got your account manager’s mobile...
