Sep 6, 2020 | Content Marketing
Scheduling tools for social media can save business owners and marketers a ton of time. Without tools like Hootsuite, Buffer, and SmarterQueue it would be practically impossible for some people to stick to their social media strategy. But does Facebook like these...
Aug 27, 2020 | Content Marketing, Strategy
Email is dead. People began to comment about the death of email back in 2018. They said email was being surpassed by text messages, Facebook chat, and Slack as communication channels. And for some Gen-Z kids that may be true. But email is far from dead as an effective...
Nov 19, 2019 | Content Marketing, Freelancers, Leadership
You know you need help getting your message across. But have you considered what type of content you need and what type of writer can help you? Some writers can compose more than one type of content. But more often than not they hold a specialty, or at least a strong...
Apr 15, 2019 | Leadership, Strategy
Testimonials are stories. And stories have the ability to make an emotional connection with the reader through flow, power, and rhythm. But many businesses suffer with limp testimonials. Why? Because we often don’t have a clue how to ask for testimonials. One...